About Us

Led by Volunteer Business Leaders

As the weight of 2020 set in, members of the North La Crosse Business Association (NLBA) addressed the tough questions on every business leaders mind – how do we stop the increase in online sales accelerated by 2020, and how do we unite to save small local jobs, families, and dreams?

The Get on Living Safely campaign began. 

The NLBA quickly hired Vicki Markussen with Engage Greater La Crosse to be the project manager for the campaign. The NLBA began inviting partners to join in this pioneering effort. 

The founding volunteers began raising money and planning the launch, with a goal of starting before the Holiday season and continuing beyond. 

North La Crosse Business Association logo

Volunteers

Nick Roush

Nick Roush

Root Down Yoga & Roush Rentals

President, North La Crosse Business Association

Kaley Jacobson

Kaley Jacobson

Pogreba Restaurant & Catering

Vice-President, North La Crosse Business Association

Paul Borsheim

Paul Borsheim

Borton Construction

Tami Plourde

Tami Plourde

Pearl Street Brewery

Derek Kubicek

Derek Kubicek

Lamar Advertising

Dane Lamb

Dane Lamb

Kick Marketing LLC

Elaine Yager

Elaine Yager

NLBA Board Member

Project Manager

Vicki Markussen

Vicki Markussen

Engage Greater La Crosse

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